You can find hashtags in almost every Instagram post. Hashtags are everywhere. You can add them to your posts, stories, you can even follow hashtags!
However, do you know how to use Instagram hashtags to get the best results? It is not enough to add random hashtags to your posts and expect good results.
You should understand how to use hashtags correctly because they are one of the most important aspects of successful Instagram marketing strategy.
In this article you are going to learn 5 tips on how to use Instagram hashtags to get the best results.
Let’s get started!
1. Only use the most relevant hashtags
As I have mentioned earlier, it is not enough to add random hashtags to your Instagram posts. Sure, it is still way better than adding no hashtags at all, however, it only takes few seconds to tweak hashtags for better results. And results can differ a lot, with correct & relevant hashtags you can even get 300% more total engagement and organic reach.
Try using industry-specific hashtags. For example, if you are uploading a photo of woman wearing a red dress, don’t add popular generic hashtags as #fashion, #style, #woman, etc. Try adding more relevant hashtags that would explain your post in detail. For example, add hashtags as #reddress, #womaninred, etc.
It is all about the quality of your hashtags, not the quantity. The more specific your hashtags are, the better they represent your post and the more chances that your post will be discovered.
Imagine, if someone is searching for #fashion hashtag, what are the chances that your post will catch attention? This hashtag is too generic and too widely used, so your post probably wouldn’t be discovered within those thousands of other images.
On the other hand, if someone is searching for #reddress hashtag, chances that your post with woman in red dress will be discovered are huge! There will be less people who search for this particular hashtag, however, user is searching for specifically red dress images and will definitely pay attention to your post.
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2. Use the right amount of hashtags
Do you know how many hashtags should you use on one Instagram post? There are a lot of rumours about this, some say you must add as much as possible to increase chances of your post being discovered. Some say that you should add only 3-5 hashtags, to avoid looking spammy.
However, what we discovered that you should add as many hashtags as possible, but only if they specifically represent your post. Don’t add general hashtags that doesn’t explain anything (for example, #fashion, #style, etc).
The maximum amount of hashtags that you can add to one post is 30. So, you can add even 30 hashtags to your post, but only if all of those hashtags are very specific and explain your post in detail.
Majority of time, you won’t think of more than 5 hashtags like this. So, keep this in mind. It is all about quality, not quantity.
3. Hide hashtags
Instagram photo description should mainly be used for adding interesting captions. You add hashtags only for algorithm benefits (so that your posts would be discovered more). In order to save space in your post description, Instagram allows you to hide your hashtags.
Hiding hashtags will help people to concentrate more on your eye-catching caption itself and your post description will look more clear.
To hide your hashtags, just write your caption, then add dot one dot per one line five times. It means that you will have 5 lines with each having 1 dot on them. In the sixth line, write down your hashtags as you would normally do. Then publish your post.
This will hide your hashtags and your audience will only be shown […] instead of the list of your hashtags. Don’t worry, your post will still be discovered by those hashtags.
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4. Don’t forget to add hashtags to your Instagram stories
Did you know that you can use hashtags on your Instagram stories? Many know this, but still doesn’t use this feature. You should add hashtags to every of your Instagram stories.
Hashtags work the same for stories too, as people who search for particular hashtags may not only find associated posts, but Instagram stories too.
So, don’t forget to add hashtags to your Instagram stories to get more reach and engagement. More reach your story gets, the more followers you gather.
5. Add clickable hashtags to your bio
You can add only 150 characters into your bio, so you need to use your bio field efficiently. Thank to the latest Instagram’s update, you can now add clickable hashtags to your bio section.
Hashtag becomes clickable automatically after you add #hashtagkeyword to your bio description. Just make sure to add some brandable hashtag which you use on majority of your posts.
This way, people who click on this hashtag will be brought to a page where majority of posts are posted by you. It means more engagement on all of your related posts.
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I hope that you found this guide helpful and now know how to use Instagram hashtags to get the best results. If you have any more questions, don’t hesitate to contact us!
