Whether you are using Instagram for personal or business purposes, you may be wondering how to get people from Instagram to view your products, services or website.
Instagram is a great platform to drive traffic to your website, however, you need to know how to do this. As just posting photos and videos on Instagram is not enough.
In this article you are going to learn 5 ways on how to get more traffic from Instagram fast & easy.
Let’s get started!
1. Add website link to your bio
One of the most important things to do first if you want to get more traffic to your website is to add link in your bio section.
Bio section is the only place where you can put a clickable link in Instagram. For example, if you would add a link to your post caption, people would need to copy and paste it to their browser (this decreases the click-through rate by a lot).
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2. Add call-to-action in post captions
Use your post captions wisely. Post captions are created to describe the picture your just posted, however, you can also use it to induce followers to check out your website. It means that you should be adding call-to-actions to your post captions, for example “Click here; Check this product here”.
Just remember that it is not suggested to put links to your post captions, as those links won’t be clickable. This means low click-through rate.
Instead, it suggested to add call-to-actions to your post captions saying “Check the link in bio for more”. Post caption and bio section must work together to get the best results. Just be creative.
3. Organize giveaways & contests
Let’s be clear on this – who doesn’t like to get free stuff? That’s right, nobody!
You can organize giveaways and contests in order to promote your website because giveaways tend to get more exposure than regular posts as they are massively shared by the audience.
You can also collaborate with Instagram influencers in order to get the maximum exposure.
And remember, you can giveaway one of your products/services, this means less expenses for you (as you are giving away your product/service) and additional advertising of your products/services.
You see, wherever people decide to participate in your contest or not, they will firstly check what’s the product that you are giving away. It means that your product/service is being promoted even to those people who decide not to participate in the contest/giveaway.
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4. Add links to your stories (swipe up feature)
This is one of the most powerful ways to induce users from Instagram proceed to your website. However, you need to keep in mind that swipe up feature is only available for business users with 10k+ followers.
What Swipe up feature does is basically it lets you to add a website link to your story. Instagram users just need to swipe up on your story and they will be automatically brought to your specified website.
This is very convenient way for users to go to your specified website, because they don’t need to manually copy/paste the link or click anywhere. All they need to do is just to swipe up on your story.
Just don’t forget to add a call-to-action to your story saying “Swipe up for more” to induce your followers to swipe up.
5. Tag products to your posts and stories
It is important not to forget that Instagram offers great built-in shopping features, which can help you to increase traffic to your products.
Instagram allows you to tag your products directly in Instagram posts. Whenever you upload a picture of your product, you should add a tag of that product so that people interested in it could go straight to your website to view it or even buy it.
By clicking on your shoppable tag users will be able to “Checkout on Instagram” or “Visit on website”.
You can also tag you products in your stories too. Just add a Product sticker to your story, add a product and publish it. Easy as that!
However, to use shoppable product tags you will firstly need to have Instagram business profile and connect it to a Facebook catalog.
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I hope that this guide was helpful and you learned a few tips on how to get more traffic from Instagram. If you still have any questions related to this topic, just contact us and we will be glad to help!
